Keyword research is much more than just guessing about what search terms potentially-interested customers might use to search for specific products or services. Successful webmasters must select terms that directly relate to the product or service they are offering. Additionally, the keywords and phrases must be searched on by prospective customers. The very best keywords and keyword phrases are those that are included in searches and that directly relate to your product or service, but do not have a lot of other websites competing for them.