Dec 28, 2013 Hiduplah dengan benar dan selalu menjalin hubungan baik dengan orang lain. Bila kita belum mampu memberikan kebahagian dan keuntungan bagi orang lain paling tidak janganlah kita menimbulkan kesulitan dan kerugian bagi orang lain. *nb Heran, napa ya jaman sekarang banyak banget org yg bertemen niatnya cm untuk memanfaatkan temen ajah. 🙂 🙂 […] Continue reading → Dec 28, 2013 “Om, kira2 apa yg mesti hrs sy kerjakan biar dapet uang banyak ya?” Banyak cara untuk dapat uang banyak.. Tp saran sy simple saja : Fokuslah mengerjakan sesuatu yg MUDAH bagi kita, tapi SULIT bagi orang lain. *nb. Jangan panggil “Om” lg ya, sy ga pernah kawin sm tante mu 🙂 heheheh […] Continue reading → Dec 28, 2013 Orang Besar bukanlah Orang2 yg dihormati karena jabatannya, Tetapi Orang2 yg dihormati karena pribadinya, Orang2 yg dihormati karena prinsip2nya, Orang2 yg tetap dikenang baik walaupun mereka tidak menjabat lg Bukanlah Orang besar, bila ada orang2 yg dulunya sangat sulit dan ingin kita ditemui, namun setelah tidak menjabat, jangankan kita ingin mengunjunginya, kadang […] Continue reading → Dec 27, 2013 Para koruptor adalah orang2 yg merasa Takut apabila mereka berbuat benar maka hidupnya akan berkekurangan. Mereka Takut Allah tidak menjamin rezeki bagi dirinya. Mereka memilih menukar rasa Takut miskin nya dengan rasa Takut masuk penjara. Mereka adalah Orang2 yg rasa Tamak nya melebihi rasa Takut nya. #fear&greed Via BlackBerry Smartphones App 25 […] Continue reading →
Posted by Chad_Wittman
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the “weight”) of status updates. With these changes occurring so rapidly in the news feed, many brand managers want to know how to stay on top of it all.
We dug deep into the data to see what the latest change was and wanted to introduce a philosophy to stay ahead of the constant changes. We analyze and monitor this type of data for thousands of Facebook pages with a tool called EdgeRank Checker.
On Jan. 21, Facebook released a blog post explaining that status updates from pages are less engaging than status updates from friends. In other words, status updates were going to lose exposure in the news feed.
The change was implemented nearly immediately, as we saw organic reach begin to dip rapidly. In the graph below, you’ll see a ~40% decrease from the two weeks after Jan. 21, as compared to the two weeks before:
While frustrating for many brands, status updates aren’t displayed nearly as often as links and photos, as they typically don’t provide as much value to the business. Status updates are typically used for gathering general opinions or quick message updates, whereas links can drive actual traffic.
During this change, the other content types were not significantly impacted. Most experienced a very moderate decrease, which is most likely due to normal fluctuations. Interestingly, videos have now become the strongest performer in the news feed. Our sample size for posts with videos is less than optimal, but our historical data shows a similar pattern. For brands that have the capability to deliver engaging videos, it should be considered as an interesting content outlet in the future.
As we study each change in the news feed, a common theme begins to appear. Content that creates value tends to bubble to the top. Google has a similar approach with search results. We see Facebook slowly becoming similar to Google in that capacity. When we examine the brands that are less impacted by negative changes, they tend to have strong engagement—specifically shares. Why is this? We think we can explain this phenomenon with a concept called Content Originator.
Brands that actually create the content (thus, Content Originators) are the ones that experience the most value in the news feed. We’ve seen Google take a similar approach with examining inbound links. Content Originators actually have less to do with Facebook specifically, as compared to the maturation of any social network. Twitter most likely experiences similar results, which you can see as a Tweet propagates across the world—the Content Originator gets more exposure.
The reason that Content Originators are able to succeed with an onslaught of changes is that they are able to utilize natural distribution networks such as shares. While Facebook’s algorithms may not weigh their initial post as heavily as before, strong engagement and shares are strong signals to distribute the content further.
The news feed is filled with increasing competition that boasts larger and larger budgets to gain exposure within the feed. Being a Content Originator helps slice through the noise created by so many pages re-reporting news. The re-reporting of news is something that Facebook is attempting to decrease through these changes. It is also possible that brands will begin to gain additional exposure through the “Trending” section if they’re the Content Originator of a new and trending topic.
In an example below, you can see the local value that Facebook provides in the trending result. A story that was shared on Facebook 2,000+ times from CarolinaLive (not quite a Content Originator, but as close as you can get in a situation like this, as compared to a CNN-type news source) is given the extra exposure. The next object listed is from Fox Carolina News, again more of a Content Originator than the national brand of Fox News.
The example above is meant to illustrate how Facebook perceives Content Originators elsewhere in their platform. We use things like this as clues to better understand how the news feed works.
Facebook decreased organic reach of status updates by ~40% on Jan. 21. For most brands, this doesn’t have a large impact on their strategy, as they are mostly using links and photos to further increase their brand. Using a concept called Content Originator might help craft a content strategy that stays ahead of news feed changes. Facebook may be placing additional value on content originators in the news feed, and is surely valuing brands with strong engagement—especially ones with high share levels.
We studied roughly 50,000 posts from 800 different pages for the two weeks before and after Jan. 21. For most metrics, we examined the median of each page’s average performance over the time period analyzed. Engagement is defined as likes + comments + shares for this study.
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