Any webmaster that has taken the time to evaluate web logs and conversion rates will tell you that all web traffic is not created equal. It is a myth to think that any web traffic is good traffic, and it is a complete fallacy to think that the more vis… Continue reading → Statistics show that 80-95% of all web traffic originates from search engines. Need I say more? Search Engine Optimization matters! Search Engine Optimization (often referred to as SEO) is the process of improving the volume and quality of traffic to a… Continue reading → The Long Tail of Search provides small businesses with great opportunities to compete against big business, and webmasters that are able to generate content using the collective voice of their customers and prospective customers will benefit even more … Continue reading → Just like HTML web pages, RSS feeds can be optimized to perform better in search engine listings. Quality web content is irrelevant if the website cannot be found. Optimizing RSS feeds using Search Engine Optimization (SEO) techniques will assure that … Continue reading → Keyword research is much more than just guessing about what search terms potentially-interested customers might use to search for specific products or services. Successful webmasters must select terms that directly relate to the product or service they… Continue reading →