Any webmaster that has taken the time to evaluate web logs and conversion rates will tell you that all web traffic is not created equal. It is a myth to think that any web traffic is good traffic, and it is a complete fallacy to think that the more visitors that come, the more will buy. The most effective web traffic is qualified, and the best web traffic not only has an already-existing interest in your product or service, but is also looking for a solution and is ready to purchase.